FOUND. MISSION STATEMENT

FOUND. IS A CONTEMPORARY MULTIDISCIPLINARY DESIGN STUDIO BASED In LOS ANGELES WITH A STUDIO PRACTICE TO CHALLENGE AND MODERNIZE CONVENTIONAL WAYFINDING, SIGNAGE, GRAPHICS and branding THROUGH THE FORMAT OF DIGITAL, GPS, HAPTIC, AUTONOMOUS, AND ARTIFICIAL INTELLIGENCE TECHNOLOGIES.

PARK HABITAT

COLLABORATING WITH kengo kuma, westbank, adamson associates

HELIOTROPIC GROWTH

Our design theme, Heliotropic Growth extracts from the vertically reaching biophilic architecture design of Kengo Kuma’s Park Habitat. This inspiration derives from plant’s inclination towards the sun, and the ways in which each individual species evolves and adapts to harness the sun’s energy.

BRANDING, GRAPHICS, SIGNAGE, PUBLIC ART, WAYFINDING - Currently in Design Development

san jose, CA

670 MESQUIT

ICONIC MIXED USED COLLABORATING WITH BJARKE INGELS OF BIG, GRUEN, STUDIO MLA, FRANCIS KRAHE, STANDARD VISION, ARUP, VELLA GROUP, FRANK GALLO

SIGNAGE, GRAPHICS, WAYFINDING, PUBLIC ART, DIGITAL PUBLIC ART

ARTS DISTRICT, LOS ANGELES, CA

SAMSARA

brand identity for an advanced technology research facility in the mission district of san francisco

san francisco, ca

300 KANSAS

Development In Motion

Development In Motion draws from the R+D process and the ways in which technology today is perpetually moving in new and untouched directions. Visual cues and materiality are inspired by the undulating curves of the perforated scrim on the exterior and the lenticular effect of the sawtooth inspired architecture.

GRAPHICS, SIGNAGE, WAYFINDING

SAN FRANCISCO, CA

FOUND SALONE

FOUND. SALONE has been created to provide an exclusive forum for the preeminent of the creative industry to investigate further how artificial intelligence will integrate into the design practices of today and the future.

Each SALONE will bring together a mixture of individuals to further investigate the benefits and ramifications that AI will bring. Including experts from design, architecture, technology, and education; each SALONE interaction will never be the same to provide an exponential education opportunity.

FOUND. SALONE wants to provide an intellectual space for leaders of industry to collaborate together to bring open source innovation through AI, and not be dominated by AI.

PLEASE CONTACT US IF YOU ARE INTERESTED: inquire@thefounddesign.com

MAJOR UTILITY PROVIDER

CIRCUMSPECT RESILIENT

CIRCUMSPECT RESILIENT, EXPLORES THE CLIENT'S TECHNICAL RESILIENCE AND EXPERTISE AGAINST CLIMATE CHANGES EFFECT OF THE NATURAL WORLD. SCIENCE AND STRATEGY ARE KEY TO THE PROCESS INCLUDING SHOWING THE TECHNOLOGY BEHIND THESE PRACTICES.

SIGNAGE, GRAPHICS, WAYFINDING, EXPERIENTIAL ART

CONFIDENTIAL client, CALIFORNIA

ZYNGA GLOBAL HQ

PORTALS

Zynga Games draws people into new worlds through portals. These portals provide an alternative reality for its users and the creators. The portals in this concept provide physical and graphic representations of entry points into another space.

INTERACTIVE GAMES, EXPERIENTIAL GRAPHICS, SIGNAGE, BRANDING, WAYFINDING

SAN MATEO, CA

HAPTYCS™

CHANGING THE WAY THE WORLD COMMUNICATES THROUGH TOUCH

FOUND HAS CREATED A NEW TECHNOLOGY COMPANY TO ASSIST IN HOW PEOPLE MOVE THROUGH THE WORLD WITH DIGITAL TOUCH. REVOLUTIONIZING THE WAY THE WORLD NAVIGATES.

HAPTYCS WILL REVOLUTIONIZE HOW THE WORLD COMMUNICATES USING AN INNOVATIVE TOUCH LANGUAGE TO EXPRESS DIRECTION, SENTIMENT, EMOTION AND SENSORY INFORMATION TO ENHANCE MEANING AND PURPOSE FROM DIGITAL COMMUNICATIONS TO PHYSICAL TOUCH

HAPTYCS.COM

HUNTINGTON HOSPITAL MOB

COMING SOON

SIGNAGE, WAYFINDING, GRAPHICS, PUBLIC ART, MASTER SIGN PROGRAM

PASADENA, CA

MISSION CITY CENTER

FOUND created a new visual identity and experiential graphics program for MISSION CITY CENTER in the heart of Silicon Valley.

Inspired by the rich history of agriculture in Santa Clara, the logo and signage program offers a minimal and refined approach to this office campus.

BRANDING, LOGO DESIGN, SIGNAGE, WAYFINDING, GRAPHICS, MASTER SIGN PROGRAM

SANTA CLARA, CA

HABITAT

COLLABORATING WITH SHoP Architects, Steinberg Hart, Kelly Wearstler, A+I Architecture, RELM

GRAPHICS, SIGNAGE, WAYFINDING - IN DEVELOPMENT

LOS ANGELES, CA

1811 SACRAMENTO

COLLABORATING WITH SKANSKA, PERKINS&WILL, ARUP, KPFF, HLB LIGHTING, AGENCY ARTIFACT

GRAPHICS, SIGNAGE, WAYFINDING - DESIGN BEING DEVELOPED

ARTS DISTRICT, LOS ANGELES, CA

KEVANI

COLLABORATING WITH KEVANI ON THEIR NEW ICONIC BRAND IDENTITY IN HOLLYWOOD

KEVANI.COM, VIDEO & PHOTOGRAPHY BY KEVANI

BRAND SIGNAGE

HOLLYWOOD, CA

PERKINS COIE

MA

Ma is a specific concept of negative space. In traditional Japanese arts and culture, Ma refers to the artistic interpretation of an empty space, often holding as much importance as the rest of an artwork and focusing the viewer on the intention of negative space in an art piece.

This concept of Ma examines the meaning of space, pursuing the value of negative space with respect to positive space. This concept keeps the reductive nature of the background, foreground, materiality and typography in balance.

GRAPHICS, WAYFINDING

PALO ALTO, CA

HIGH TECH CLIENT

GROWTH

Development and process is the root to all creative entities. Growth is also about origin, relating to the local sourcing to create healthy, sustainable nourishment. The approach provides a journey/pathway filled with graphics of color.

STORYTELLING ART

Confidential High Tech ClienT, SILICON VALLEY

CAMPUS DIGITAL DIRECTORIES

DIGITAL DIRECTORIES FOR LARGE OFFICE CAMPUS PROVIDING DYNAMIC WAYFINDING, MAPPING, AND REMOTE CONTROL WITH ONE’S PHONE UTILIZING ‘TOUCHLESS TOUCH’ TECHNOLOGY IMPLEMENTING 22MILES SOFTWARE OFFERING, WITH LG-MRI’S MOST SOPHISTICATED MULTI-TOUCH DIRECT SUNLIGHT MONITOR DISPLAYS

DIRECTORY DESIGN, UX/UI DESIGN

LOS ANGELES, CA

FLUIDITY WEBSITE

Fluidity Design Consultants ARE a leading, Los Angeles-based water feature design and engineering firm with an international practice.

WEBSITE DESIGN, UX/UI DESIGN

GOOGLE

FOUND. designed custom graphics and interior art for Google's refreshed Mountain View buildings to convey how spaces, people, and ideas are connected with a common thread.

BRANDING, GRAPHICS, PUBLIC ART, WAYFINDING

MOUNTAIN VIEW, CA

BIOTERRA

FORMULATING FUTURE

THE CONCEPT OF THE EVOLUTION WITHIN THE DISCOVERY PROCESS OF SCIENCE AND TECHNOLOGY. AS HUMANITY EVOLVES THROUGH SCIENCE, THERE ARE HUMAN FACTORS OF SUCCESS AND FAILURE, GIVING RESULTS THAT ARE UNEVEN AND UNKNOWN. THIS HUMAN FACTOR PRODUCES AN IMPERFECT BEAUTY AND INSPIRATION FOR THE NEXT STEP OF EVOLUTION AND DISCOVERY.

BRANDING, GRAPHICS, WAYFINDING - IN DEVELOPMENT

SAN DIEGO, CA

GOOGLE

FOUND. designed custom graphics and interior art for Google's refreshed Mountain View buildings to convey how spaces, people, and ideas are connected with a common thread.

BRANDING, GRAPHICS, PUBLIC ART, WAYFINDING

MOUNTAIN VIEW, CA

ARTIFICAL INTELLIGENCE INFORMED DESIGNS

FOUND USES AI AS A TOOL TO PROVIDE ADVANCED DESIGN DATA TO SUPPORT OUR CREATIVE PROCESS

SAN JOSE SPECTACULAR

DIGITAL SPECTACULAR 60 FOOT HEIGHT, 10MM DOUBLE-SIDED LED, GLASS FACADE

DESIGN, PERMITTING, DIGITAL CONTENT CREATION AND MANAGEMENT

SAN JOSE, CA

GRAND CENTRAL MARKET LOS ANGELES

MODERN NOSTALGIA

Designing one of the only branding changes for Grand Central Market Los Angeles in 103 years, was an honor and pleasure as it is an icon of history for Los Angeles.

The design theme Modern Nostalgia combines the past and future concurrently providing a sense of familiarity and security of new timelessness. Influenced by the manufacturing styles of the classic and historic neon signs, the signage is oversized and extruded to a point of nostalgia.

BRANDINg, GRAPHICS, WAYFINDING, MEDIA

DOWNTOWN LOS ANGELES, CA

SOME NEAT PLACE

A Kindness Company - PERFECTLY IMPERFECT

"To create a kinder world by making the unimaginable possible" Mike Kim (Founder)

BRAND IDENTITY

GROWERS SQUARE

LOGO DESIGN, BRANDING, SIGNAGE, WAYFINDING

COLLABORATION WITH Donnelly DESIGN

WALNUT CREEK, CA

SILICON VALLEY FITNESS CENTRE

THE BRAIN

Inspired by the incredible importance of mental health, this program extracts brain fibers and positive words to promote an inspirational space for physical health.

Influenced by its location within Silicon Valley and the beautiful minds of the users; the brain and its gorgeous unknowns become the forefront of the visuals.

ENVIRONMENTAL GRAPHICS

Santa Clara, CA

UNITED TALENT AGENCY

DYNAMISTIC BRANDING

What does it mean to be a Brand in 2022?

We believe in Dynamistic Branding as the core theme to the connection and dichotomy of static and digital elements.

The future of brands have an incredible amount of touch points to design. Physical manifestation to digital manifestation. The culmination and refinement of designing between 2D and 3D to create something in between, that does not exist in the world. Designing a brand that is in constant change, but rooted in a single vision. The motion of art from physical and digital worlds.

signage and graphics rebrand FOR THE second largest and most powerful talent agency in the world

BEVERLY HILLS, LONDON, LOS ANGELES, NASHVILLE, NEW YORK

LET THEM PLAY

EMPOWER

Let Them Play, a new brand that will revolutionize giving back to the less fortunate providing the ability to play team sports. Turning sales into sport equipment sent to all ends of the globe for teams to be able to play sports for the first time with proper nets, balls, shoes, and jerseys.

Brand design extracts from the spirit and drive from the athletes of sports, no matter what their background. The grit and aspirations provide endless understanding of purpose for graphic representation of Let Them Play.

BRANDING, LOGO, MARKETING

BROADWAY SPECTACULAR

ICONIC DYNAMIC LED OPEN FACED ROOFTOP DISPLAY - COMING SOON

DOWNTOWN LOS ANGELES, CA

FOUND. BRAND ANIMATION

TAKE A JOURNEY WITH US

NEW RELIC

POWER OF STEAM

STEAM (Science, Technology, Engineering, Art, Mathematics)

Individuals change the world, and their influences effect the next person, to the next person. This rippling effect creates massive change, through organic, echoing brilliance, the world changes for the better.

These circles and ripples are the core to the entire graphic representation of the extraordinary STEAM members, and their stories to influence the geniuses at New Relic.

Respecting brilliant minds and honoring their influence will hopefully help future generations see the importance in making the world a better place.

SIGNAGE, GRAPHICS, WAYFINDING, PUBLIC ART

SAN FRANCISCO, CA - GLOBAL HEADQUARTERs FOR New Relic, WITH A Market Cap of 7.2B