GRAND CENTRAL MARKET LOS ANGELES
FOUND designed one of the only branding changes in the 103-year history of Grand Central Market, the iconic food hall in Downtown Los Angeles — an honor for one of the city's most enduring landmarks.
Modern Nostalgia
The design theme, Modern Nostalgia, holds past and future together at once, offering a sense of familiarity alongside a new timelessness. Influenced by the manufacturing styles of classic historic neon, the signage is oversized and extruded to the point of nostalgia. Oversized rounded historic forms in elegant matte black pair with white typography, and a minimal palette evokes the past while carrying the feel of modern fashion.
In collaboration with Langdon Street Capital.
Scope & location:
Branding · Graphics · Wayfinding · Media
Downtown Los Angeles, CA
