PERKINS COIE
MA
MA IS A SPECIFIC CONCEPT OF NEGATIVE SPACE. IN TRADITIONAL JAPANESE ARTS AND CULTURE, MA REFERS TO THE ARTISTIC INTERPRETATION OF AN EMPTY SPACE, OFTEN HOLDING AS MUCH IMPORTANCE AS THE REST OF AN ARTWORK AND FOCUSING THE VIEWER ON THE INTENTION OF NEGATIVE SPACE IN AN ART PIECE.
THIS CONCEPT OF MA EXAMINES THE MEANING OF SPACE, PURSUING THE VALUE OF NEGATIVE SPACE WITH RESPECT TO POSITIVE SPACE. THIS CONCEPT KEEPS THE REDUCTIVE NATURE OF THE BACKGROUND, FOREGROUND, MATERIALITY AND TYPOGRAPHY IN BALANCE.
GRAPHICS, WAYFINDING
PALO ALTO, CA
