SAMSARA

FOUND developed the brand identity, signage, and environmental graphics for Samsara, the connected-operations technology company, at its research facility in San Francisco's Mission District.

Cyclicality

Samsara is a word meaning "world" — and the concept of rebirth and the cyclicality of all life, matter, and existence. That idea, paired with Samsara's mission of safety, efficiency, and sustainability, shaped the identity for the research facility: a story of rebirth and reuse drawn from the company's origins in the circuit board.

Scope & location:

Brand Identity · Signage · Environmental Graphics

San Francisco, CA