SOL K-DOGS
FOUND developed the full brand identity and environmental design for Sol K-Dogs, a fast-casual restaurant franchise based in El Paso, Texas, serving fusion street food that crosses Korean, American, and Mexican cultures.
Where you find your flavor of joy everyday
Sol K-Dogs draws on the vibrancy of Seoul's street food markets, the festive atmosphere of American country fairs, and the music and togetherness of Mexican fiestas. The name carries the story: "Sol," the Spanish word for sun, nods to the historic roots of El Paso, while phonetically echoing "Seoul" — a brand built to celebrate the crossover of cultures, and all people under the sun.
Scope & location:
Naming · Logo · Branding · Marketing · Menu · Packaging · Uniforms · Merchandise · Signage · Wayfinding · Interior & Exterior Design
El Paso, TX
